CHRIS
SYMOND
Twenty-five-plus years turning dense, confusing products into interfaces people actually want to use — from a corporate site rebuilt over eight straight years to a SaaS dashboard that went from unusable to profitable.
Design, built to ship
I'm a UI/UX and product designer with a background that runs unusually wide — branding, logo and print design, web design, front-end development, and creative leadership, all under one roof. I've owned a corporate website's design and evolution for eight straight years, led an end-to-end UX/UI redesign that took a SaaS product from confusing to profitable, managed design teams of up to five, and produced brand experiences for crowds as large as 3,000.
What ties it together is a bias toward finishing things: I don't just hand off comps. I've worked screen-by-screen alongside engineers to make sure a design is actually buildable, moved into front-end development myself when that's what the work needed, and used AI tools across coding, content, and workflow to keep projects moving without cutting craft.
Design
Graphic Design & Print
Build
Creative & Production
Leadership
Case studies
Three full write-ups, start to finish.
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01
Making the Data Make Sense
A confusing SaaS analytics dashboard, redesigned screen-by-screen with an engineer in D3 — from unusable to profitable.
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02
Coaching the Whole Player
A training-platform concept for NBA veteran Thurl Bailey — turning a kid's stats into something that feels like progress, not a report card.
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03
Giving the Gel a Shape
Repackaging a wellness company's full gel-supplement line — from arbitrary shapes to packaging that shows you what's inside.
Read the case study →Logo & Brand Identity
Web Design
Print & Collateral
Click any piece to view it full size.
Where the work happened
- Owned design and ongoing redesign of the corporate website over 8 years, evolving UX and visual direction alongside shifting business goals.
- Transitioned from design into front-end development, building and maintaining features in the company's proprietary JS platform.
- Led all trade show design and production — booth graphics, floor graphics, banners, and collateral for events including LeadsCon and Affiliate World.
- Adopted Figma, Adobe XD, and Webflow into the workflow, modernizing design-to-development handoff.
- Led complete UX/UI redesign of the company's core software product, Stats — driving it to profitability for the first time in its history.
- Partnered directly with the engineering team to translate research and wireframes into shipped features.
- Directed a team of four designers and rebranded the company end-to-end across web, print, and internal software.
- Managed a team of three designers rebranding the company's core product line and corporate identity.
- Planned and produced brand experiences for international events up to 3,000 attendees, in Hong Kong, Italy, and Las Vegas.
- Ran on-site production — live screen operation, motion graphics playback, and audio.
- Taught ActionScript programming for a game design degree program, concurrent with full-time design work.
- Co-led creative direction for client branding, web, and print projects as a founding partner.
- Directed design output for client web and branding projects, overseeing standards and production.